In this issue:

• New QAS Executive Report Features Gartner Research
• QAS Goes Hollywood: Visit our California Seminar April 5
• Ask the Tech: Deploying QuickAddress Pro Web on Intranets
• QAS Quiz!

New QAS Executive Report Features Gartner Research

QAS recently announced the release of "Raising the Stakes on Address Data Quality: Best Practices for Improving Customer Data."

The report includes an interview with Ted Friedman, principal analyst at Gartner, and a case study of recent data quality initiatives undertaken at The Lahey Clinic. By making address data quality a priority, The Lahey Clinic saw a 30% increase in fundraising in 2004 and saved $150,000 in costs associated with lost and returned mail.

Calling poor data quality, "a huge, huge problem," Friedman offers several ideas on how to quantify the costs of poor data, how to make data quality a higher priority within an organization, and how companies can use data quality to competitive advantage.

"Productivity, customer satisfaction, and better opportunities to cross-sell and up-sell across the customer base are the primary benefits [of better data quality]," Friedman adds.

Download the Full Report

QAS Goes Hollywood

After a highly successful stop at Boston's Historic Fenway Park in November of 2004, the QAS Seminar Series heads West to sunny California.

Attend our Seminar "Improving Address Data Quality: Real-World Strategies And Techniques" at The Hollywood Museum, Los Angeles, CA.

• Keynote speech from IDC's Dan Vesset, Research Manager of Analytics and Data Warehousing
• Byron Griffin, IT Director of C&H Clubs, will share the story of how his organization reduced returned packages and entered addresses more quickly with QuickAddress

	Topic:		Improving address data quality: Real-world strategies and techniques
	Date:		Tuesday, April 5th
	Time:		10:00 am - 1:00 pm
	Location:		The Hollywood Museum in the historic Max Factor Building, at the corner of Hollywood Blvd and Highland Ave

Register for this Event

Ask the Tech: Deploying Pro Web

Question: Is QuickAddress Pro Web available for intranets, as well as for Internet Websites?

Answer: Yes, QuickAddress Pro Web can be deployed on almost any type of intranet or browser-based application. However the ideal implementations are subtly different:

Internet Deployment:

• Designed for untrained users, registering their address details on public-facing Websites.
• Users enter their address into multiple fields (City, State, ZIP™ etc.) and then 'submit' that address for verification by QuickAddress Pro Web.
• QuickAddress Pro Web analyzes the submitted address elements, corrects simple errors and appends a ZIP + 4®. If additional information is required, the user is prompted with a picklist of further options.
• The software is highly configurable, and compatible with most platforms and Web technologies.

Intranet Deployment:

• Designed for fast and accurate address entry by trained users on an internal system.
• Users enter an address into a single field, where the address elements are separated by commas. For example: "123 Pearl St, 02458".
• QuickAddress automatically parses the information into the appropriate address elements, and presents a verified, standardized address with the ZIP+4 appended back to the user. If more information is required for a valid address, the user is prompted with a picklist of options.
• Users can enter addresses faster, with fewer keystrokes and from only limited address information, but they must be trained on the system.
• The software is highly configurable, and compatible with most platforms and Web technologies.

For further details on either configuration of QuickAddress Pro Web, including online demonstrations of both types...

...read about QuickAddress Pro Web on QAS.com

QAS Quiz: Win a $25 Starbucks gift certificate!

What is a "data quality firewall?"

1. A thin wall of asbestos
2. A moat
3. A term coined by Gartner's Ted Friedman to describe a set of systems and processes that validate data as it enters your company, protecting you from bad data much like a security firewall protects your network from viruses
4. A wall of fire used in onstage animal shows in Las Vegas

If you think you have the answer, email us now. The first correct respondent will win a $25 Starbucks card. Be sure to include your name and address, so we can send you your prize if you win.

Email us your answer now

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