In this issue:

• New QAS White Paper: U.S. Businesses Losing Revenue on Irrelevant Mail
• QAS Invites You to a FREE Webinar: Humanizing the Digital Brand Experience
• News: QAS Cuts AAA's Returned Mail by 20%
• QAS Website User Survey
• QAS Quiz

New QAS White Paper: U.S. Businesses Losing Revenue on Irrelevant Mail

As a result of inaccurate data, the average U.S. business could be wasting more than $180,000 per year by sending out direct mail that is not relevant or does not reach the intended recipient, according to findings from global research commissioned by QAS.

This white paper, entitled "The Hidden Costs of Poor Data Management," is free and available for download on QAS.com. Download your copy

View all available white papers on QAS.com

QAS Invites You to a FREE Webinar: Humanizing the Digital Brand Experience

Join us for this FREE Webinar featuring Christine Spivey Overby, Prinicipal Analyst with Forrester Research. You'll learn how improving data quality can enhance your customers' digital brand experience. This webinar will explore:

• Recent survey data from Forrester Research highlighting how digital brand experiences influence customer behavior
• The shifting influence these “new media” have in a multichannel world
• The importance of getting the basics right with accurate customer data and more sophisticated segmentation strategies

Webinar details:

Date:		Thursday, December 7th
Time:		2:00pm ET (11:00am PT)
Duration:		60 minutes

Register online now!

We hope you can join us!

Register online now!

News: QAS cuts AAA's returned mail costs by 20%

Tom Wiedemann, Senior Vice President at AAA Allied Group Inc., spoke to DM News about how his organization used QuickAddress Pro to save $154,000 in returned mail costs.

AAA Allied Group sends membership cards, discount books, maps and partner marketing offers to its members. Before QuickAddress Pro, AAA operators had to call members to check address details for every piece of returned mail. With a database of over 1.1 million members, incorrectly addressed mail was costing AAA valuable time and money.

Read the full article in DM News

QAS Website Survey

Have you used our website recently? We'd love to know what you think! We are in the middle of trying to improve the user experience and would appreciate your feedback.

Complete our QAS website survey and your name will be entered into a prize drawing for an Amazon gift certificate! Please take a few minutes today to complete our website survey. But hurry! Only surveys completed by November 30th are eligible for this offer.

Take the QAS website survey

QAS Quiz

How many industry white papers are available for download on QAS.com?

• 1
• 2
• 3
• 4
• 5 or more

This one's easy, so answer quickly. The first person to respond correctly will win a Sirius satellite radio and a free 3-month subscription!

Email us your answer now

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